Emotive is a B.C. wide campaign to raise public awareness about plug-in electric vehicles.

The goal of the campaign is to inform the public about how FUN it is to drive an electric vehicle, without promoting one brand over another. We hold electric test drives and demonstrations, make educational presentations, and share the juiciest EV news in BC. Emotive BC is led by Plug in BC with EV Ambassadors and Community Partners. Join us on

Become an EV Ambassador!

Photo by Dave Heath, Accelerate Kootenays

If you’re an EV owner, or are passionate about EVs and want to help promote electric cars in BC, we encourage you to sign up to become an EV Ambassador. We’re always welcoming new Ambassadors to volunteer at events or share their EV stories with us through social media. 


The Emotive Community Outreach Incentive Program offers support and funding to communities and local governments in British Columbia to assist with delivering Emotive electric vehicle (EV) outreach. The program is designed to empower individuals, communities, and organizations to deliver Emotive activities and events that raise awareness about plug-in EVs throughout BC.

The incentive program offers the provision of Emotive event materials and/or funding.

Any organization or local government can bring Emotive to their community. Hosting an Emotive EV activity is a fun way to engage communities in raising awareness and the profile of EVs. A successful Emotive activity could include: an Emotive info booth or table, ride and drive, EV 101 presentation, or producing a video. Get creative and let us know how you can promote EVs in your community.

The Community Outreach Incentive Program will provide another round of funding in 2020, with more details to come. Stay up-to-date by subscribing to the Plug In BC newsletter.

Emotive EV Ambassador vehicles on display at Wheel-O-Rama in Nanaimo

Event Kit Support

Any organization or local government can bring Emotive to their community. An Emotive Event Kit is available for community partners and EV Ambassadors to use. The Emotive Event Kit includes either a digital and/or physical Emotive Event Kit to equip you with some basic EV outreach materials. Great to equip an outreach booth you may be planning. Request a kit or inquire about Emotive by emailing mstanyer@pluginbc.ca.


Fraser Basin Council (FBC) is the administrator of this program on behalf of the Province of BC