The Emotive Community Outreach Incentive Program (COIP), funded by the Province of British Columbia, offers financial assistance to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive electric vehicle (EV) outreach. The intent of the Program is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs.
This year COIP funding is being offered under two different streams: (1) General EV Awareness and (2) Clean Transportation Targets and Planning for local and Indigenous governments. Each funding stream has different criteria and application requirements.
General EV Awareness
Applicants can apply for up to $5,000 to support EV outreach activities in their community, or up to $10,000 for a campaign that will span across multiple communities. Eligible applicants include non-governmental organizations (NGOs), businesses, local governments, and Indigenous groups/organizations in British Columbia. See more information and apply here.
Applications for general COIP funding will be open beginning on April 15 and will close on May 13, 2021 at 5:00pm. We may continue a rolling intake after May 13 if funding remains.
Clean Transportation Targets and Planning
Up to $20,000 is available to support local and Indigenous governments to develop and/or adopt clean transportation targets, plans, and policies that will be incorporated into public facing strategic documents in their communities (i.e. official strategic plans, comprehensive community plans, or annual reports). This is a separate application from general Emotive funding and can be found here.
Applications for the clean transportation targets and planning pilot funding will be open beginning on April 15, 2021 and will close on June 17, 2021 at 5:00pm. We may continue a rolling intake after June 17 if funding remains.
Emotive is a British Columbia wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province. The campaign traditionally uses EV test-drive and demonstration events to give B.C. drivers first-hand experience with electric vehicles. During the COVID-19 pandemic, the campaign has provided more digital materials on account of fewer events: