Emotive Community Outreach Incentive Program

NEW: Clean Transportation Targets and Planning Pilot Funding 2021/2022

Applications for Clean Transportation and Targets Planning funding closed on June 17, 2021 at 5:00pm. The funding for 2021 is fully subscribed. You may view the funding application for reference but new applications are not being accepted. Learn about future funding by joining the Plug In BC e-newsletter.

Emotive Campaign

Emotive is a British Columbia wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province.

Funded by the Province of British Columbia, the Emotive Community Outreach Incentive Program (COIP) offers support and funding to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive EV awareness campaigns. The intent of the COIP is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs in B.C.

Funding for the COIP is provided by the Province of B.C.’s CleanBC Go Electric Program, and is administered by Plug In BC (a program of the Fraser Basin Council Society). Additional information on the CleanBC Go Electric Program is available in the program guide (Appendix A – Background).

This year COIP funding is being offered under two different streams: (1) General EV Awareness and (2) Clean Transportation Targets and Planning. Each funding stream has different criteria and application requirements. The General EV Awareness program guide can be accessed by clicking here.


Program Scope

In recognition of the different challenges and barriers faced by communities when it comes to EV adoption, and shifting to more efficient forms of transport, beginning in 2021/2022 the COIP is introducing a pilot funding stream for local and Indigenous governments to engage in clean transportation target-setting and planning. The pilot will include work related to policy development and implementation for mode-shifting[1] to encourage the transition to low emissions/energy transport, as well as other forms of transport such as walking, cycling, and public transit.

Funding Support

Up to $20,000 is available to support local and Indigenous governments to develop and/or adopt clean transportation targets, plans, and policies that will be incorporated into public facing strategic documents in their communities (i.e. official strategic plans, comprehensive community plans, or annual reports). For funding requests of $10,000 or above, applicants must demonstrate that at least 50% cost share funding is in place (this may include in-kind staff time). 

Applicants must have in place or must commit to publicly adopting and posting clean transportation targets that include mode-shift targets for personal transportation, including for active transportation, public transit and EVs. This may include either targeting a certain percentage of trips, or passenger kilometres made by certain low emission/energy modes of transportation with a defined baseline year. Targets for supporting increased clean commercial transportation modes are also strongly encouraged.  

Examples of actions that could be funded under the pilot, include: 

  • Research/analysis on clean transportation targets, and policy.
  • Community engagement/outreach to support targets outlined in public strategic documents. This could include community outreach actions such as: support to citizens to transition into clean efficient transportation such as e-bikes or car share programs.
  • Community clean transportation studies/surveys.
  • Progress monitoring of clean transportation targets. 

Projects are expected to be completed by March 31, 2023.

Plug In BC Support

Fraser Basin Council staff on the Plug In BC team are able to offer limited support via email or phone. Support includes advice on engagement activity/event logistics, local partner search, marketing and communications, connecting with Emotive ambassadors, and connecting with the Emotive Campaign Network to share success stories. Support will depend on staff availability and may be deferred to the Campaign Network or an Emotive Ambassador. 

The Emotive Campaigns Network operates as a hub/network where communities can collaborate on best practices, challenges and activities in local and regional campaigns. (Find additional information in Appendix A of the program guide)

Applicant Eligibility

Applicants must meet the following Eligibility Criteria: 

  • Eligible applicants include local governments (municipalities, regional districts, Islands Trust) and Indigenous governments in B.C.

Terms and Conditions 

  1. Applicant cannot profit financially from the Emotive brand.
  2. Promotion must be brand neutral with respect to vehicle makes and models (if applicable).
  3. Applicant must sign the Emotive Official Mark Consent Agreement.
  4. Applicant must have staff and volunteers sign the Emotive photo waiver (provided upon acceptance).
  5. Applicant must track the number of people engaged by outreach activities (if applicable).
  6. After final project is complete, applicant must submit a report online (see Appendix C – Final report questions in the program guide).
  7. Emotive retains the ability to prioritize applications based on geographic reach in rural and northern communities.
  8. For applications requesting $10,000 (or above) for project funding, the applicant must demonstrate at least 50% cost share funding. Cost share funding may be in-kind staff time.
  9. By the end the project, the applicant must have clean transportation targets in place in a public facing official document (i.e. official strategic plans, comprehensive community plans, or annual reports) that include mode-share targets for personal transportation, including for active transportation, public transit and EVs. (i.e. targets, with a defined baseline year, for a certain percentage of trips made by these modes). They may also include targets for vehicle passenger kilometres reductions. Targets for supporting increased clean commercial transportation modes are also encouraged.
  10. Funding from the Clean Transportation Targets and Planning Pilot cannot go toward the funding of EV awareness projects, as these projects fall under the General EV Awareness stream. Funding can go toward projects to develop broader EV adoption plans for the community, if they are part of a broader clean transportation targets project, and other terms and conditions are met.
  11. In the event the applicant already has clean transportation targets (including for mode-share) in place in public documents and is seeking funding for implementation, this stream cannot fund EV-related implementation projects exclusively (i.e. there must be at least one other mode, such as walking, cycling, or transit) included in the implementation.

Eligible Costs

Eligible costs are all direct costs properly and reasonably incurred in relation to the proposed project. Eligible costs include: 

  1. Materials: signage, event stationery and cleaning/sanitization supplies, promotional items, posters/banners and brochures (printed materials must have Emotive branding and proofs must be provided before printing),
  2. Consultant or contractor fees (e.g. travel costs, engineer assessment of phasing of project etc.),
  3. Travel and engagement events required to complete proposed scope of work,

Eligible Cost Share Costs

  1. Local or Indigenous government staff time (for projects using in-house resources),
  2. Other funding sources, such as Federal Government funding sources. This excludes other CleanBC/Province of British Columbia funding sources, and,
  3. In-kind contributions.

Ineligible Costs

  1. Administrative overhead charges (e.g. office salaries, wages and commissions, office supplies, administration travel and entertainment etc.),
  2. Staff time for general administration of a project (e.g. reviewing consultant’s report, filling claim forms etc.),
  3. Capital project cost (e.g. construction costs, purchase of land or buildings or equipment used in the production of goods or in the rendering of services etc.),
  4. Routine maintenance and repair costs,
  5. GST,
  6. Costs incurred prior to the date of application,
  7. Local government staff time or consultant fees for completing grant applications

Application Process

Application process to receive funding support:

  1. Review the Emotive Outreach Incentive Program description on the Emotive website
    • Carefully read the eligibility, application and award process in this document.
  2. Review application questions and prepare a budget. See: Appendix B – Application Questions in the program guide.
  3. Fill in the clean transportation targets and planning application template, and submit your application and budget to Emotive staff, emotive@pluginbc.ca 
    • Applications for the clean transportation targets and planning pilot funding will be open beginning on April 15, 2021 and will close on June 17, 2021 at 5:00pm. *

*We may continue a rolling intake after this date if funds remain.

Award Process

Award incentive process to receive Funding Support: 

  1. Upon acceptance, applicants must submit the following documents, prior to the release of 75% of funds, via email:
    1. The Official Mark Consent Agreement (signed by applicant and partners). 
    2. Contract (signed). 
  2. Successful Applicants are strongly recommended to join the Emotive Campaigns Network to collaborate on best practices, challenges and activities in local and regional campaigns to deliver a more powerful provincewide Emotive Program. Join by emailing Emotive staff, emotive@pluginbc.ca 
  3. Upon completion of the project work recipients must submit the following documents, prior to the release of the remaining 25% of funds: 
    1. Post-project final report.
    2. Final budget including receipts.
    3. Photo waivers (if applicable).

Questions and Support

Contact Emotive staff, emotive@pluginbc.ca 

Emotive is one of a suite of programs offered under the Province of BC’s CleanBC Go Electric Program. The Emotive program is funded through the Ministry of Energy, Mines and Low Carbon Innovation and is administered by the Fraser Basin Council Society.

For more information, please contact emotive@pluginbc.ca