Emotive Community Outreach Incentive Program

2021/22 Funding for electric vehicle outreach projects.

Applications for general COIP funding opened beginning on April 15 and closed on May 13, 2021 at 5:00pm. The funding for 2021 is fully subscribed. You may view the funding application for reference but new applications are not being accepted. Learn about future funding by joining the Plug In BC e-newsletter.

Emotive Campaign

Emotive is a British Columbia wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province.

Funded by the Province of British Columbia, the Emotive Community Outreach Incentive Program (COIP) offers support and funding to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive EV awareness campaigns. The intent of the COIP is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs in B.C.

Funding for the COIP is provided by the Province of B.C.’s CleanBC Go Electric Program, and is administered by Plug In BC (a program of the Fraser Basin Council Society). Additional information on the CleanBC Go Electric Program is available in the program guide (Appendix A – Background).

This year COIP funding is being offered under two different streams: (1) General EV Awareness and (2) Clean Transportation Targets and Planning. Each funding stream has different criteria and application requirements. The Clean Transportation Targets and Planning program guide can be accessed by clicking here.

For 2021/22, project proposals that can show support for furthering EV awareness within northern, rural/small towns, and Indigenous communities will be prioritized.


Apply for financial support to run EV education and outreach activities in your community. In the past, many of these activities have been public EV test drive events and community forums. To ensure safe social distancing practices , we have provided a list of ideas that may act as alternative ideas to in-person events and other gatherings (see Activities for Community Outreach below).

Applicants can apply for the following levels of funding:

  • Up to $5,000 to support EV outreach activities in their community.
  • Up to $10,000 for a campaign that will span across multiple communities. Multiple community campaign funding will only be offered for activities which serve multiple communities and therefore require additional expenses. Those applications which can show how projects support furthering EV awareness within northern, rural/small towns, and Indigenous communities will be prioritized.
  • Up to $20,000 is available to support local and Indigenous governments to develop and/or adopt clean transportation targets, plans, and policies that will be incorporated into public facing strategic documents in their communities (i.e. official strategic plans, comprehensive community plans, or annual reports). This is a separate application from general Emotive funding. See the COIP Clean Transportation Targets and Planning Pilot Funding.

Applicants may still propose in-person events when filling out an application, but please note that they should take into account, and plan for the latest public health advice related to COVID-19 from the BC Centre for Disease Control and will require information to be provided about deadlines for cancelling venue bookings. Please see the application form for more details.

Successful applicants will also receive a digital Emotive Assets Kit, training, and limited staff support from Plug In BC.

Activities/Events Cancelled Due to Emergencies

If an activity or event is cancelled due to an emergency, the COIP recipient may either:
• Submit a revised application for an alternative activity to be completed before March 31, 2022.
• Or, the recipient may receive an extension for the same activity to be completed before September 30, 2022.

Activities for Community Outreach

The following suggestions are not exhaustive. The list is meant to provide you with ideas of activities that can be done will practicing safe social distancing. Feel free to include any of these in your application or send us something entirely new!

Plug In BC Support

Fraser Basin Council staff on the Plug In BC team are able to offer limited support via email or phone. Support includes advice on engagement activity/event logistics, local partner search, marketing and communications, connecting with Emotive ambassadors, and connecting with the Emotive Campaign Network to share success stories. Support will depend on staff availability and may be deferred to the Campaign Network or an Emotive Ambassador.

The Emotive Campaigns Network operates as a hub/network where communities can collaborate on best practices, challenges and activities in local and regional campaigns (find additional information in Appendix A of the program guide).


Applicant Eligibility

Eligible applicants include non-governmental organizations (NGOs), businesses, local governments, and Indigenous groups/organizations in British Columbia.

Applicants must meet the following Eligibility Criteria:

  1. Eligible applicants for general Emotive COIP funding include NGOs, businesses, local governments, and Indigenous groups/organizations in B.C.
  2. Activities must aim to raise awareness about EVs in B.C.

Terms and Conditions

  1. Applicant cannot profit financially from the Emotive brand.
  2. Promotion must be brand neutral with respect to vehicle makes and models.
  3. Organizational staff/members must review provided Emotive training materials (provided upon acceptance).
  4. Applicant must sign the Emotive Official Mark Consent Agreement.
  5. Applicant must have staff and volunteers sign the Emotive Photo Waiver (provided upon acceptance).
  6. Applicant must track the number of people engaged by each activity; and,
  7. After final activity, applicant must submit a post-activity/event report online (see program guide Appendix C – Final report questions).
  8. Emotive retains the ability to prioritize applications based on geographic reach in rural and northern communities.
  9. Emotive retains the ability to prioritize applications based on those who are new to the Emotive Campaign and have not received project funding under a prior COIP funding call.

Eligible Costs

Eligible costs are all direct costs properly and reasonably incurred in relation to the proposed project. Eligible costs include:

  1. Personnel: organizational staff time related to the Emotive project,
  2. Materials: signage, event stationery and cleaning/sanitization supplies, promotional items, posters/banners and brochures (printed materials must have Emotive branding and proofs must be provided before printing),
  3. Registration fees, event insurance and venue or equipment rental,
  4. Services: graphic design, audio/video, advertising, translation, event security and first aid, and,
  5. Travel/meals for event staff and volunteers.

Ineligible Costs

  1. Administrative overhead charges,
  2. Personnel costs not related to the Emotive project,
  3. Purchase of computers and software, phones or office equipment,
  4. GST, and,
  5.  Alcohol.

Application Process

Application process to receive general Emotive COIP funding support:

  1. Review the Emotive Outreach Incentive Program guide
    1. Read carefully the eligibility, application and award process in this document.
  2. Review application questions and prepare a budget (see program guide Appendix B – Application questions).
  3. Submit your application and budget online through LimeSurvey. Applications for general COIP funding will be open beginning on April 15 and will close on May 13, 2021 at 5:00pm*

*We may continue a rolling intake after this date if funds remain.

There’s more

See more details and activity suggestions in the complete program guide. Send questions to Emotive, emotive@pluginbc.ca, referencing COIP 2021 in the subject.

Emotive is one of a suite of programs offered under the Province of BC’s CleanBC Go Electric Program. The Emotive program is funded through the Ministry of Energy, Mines and Low Carbon Innovation and is administered by the Fraser Basin Council Society.

For more information, please contact emotive@pluginbc.ca