Emotive Community Outreach Incentive Program

2022/23 Funding for electric vehicle outreach projects.

Applications for COIP funding opened beginning on April 27 and closed on May 25, 2022 at 5:00pm. Applications are now closed for the 2022 intake. To be notified of the 2023 intake, please subscribe to the Plug In BC newsletter, and follow Emotive on Facebook and Instagram.

Emotive Campaign

Emotive is a British Columbia wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province.

Funded by the Province of British Columbia, the Emotive Community Outreach Incentive Program (COIP) offers support and funding to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive EV awareness campaigns. The intent of the COIP is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs in B.C.

Funding for the COIP is provided by the Province of B.C.’s CleanBC Go Electric Program, and is administered by Plug In BC (a program of the Fraser Basin Council Society). Additional information on the CleanBC Go Electric Program is available in the program guide (Appendix A – Background).

For 2022/2023, we are looking for project proposals from B.C. communities, organizations and local governments who have not participated in COIP projects in the past. Additionally, those projects that can show support for furthering EV awareness within northern rural/small towns, and Indigenous communities will be prioritized.

Northern communities include Dawson Creek, Fort Nelson, Fort St John, Prince George, Prince Rupert, Quesnel, Terrace and Williams Lake.

Rural/small towns are those municipalities outside of larger urban centres (generally with a population of at least 10,000).

Program Scope

We recognize that communities face several different challenges and barriers when it comes to EV adoption and outreach. The Plug In BC team will provide tools, open source Emotive content, consultation, and training to assist successful applicants in their EV education and outreach efforts. The COIP’s desire is to develop capacity, identify local champions, and help to create a spark that will initiate sustainable, community-driven EV education and outreach efforts.


Apply for financial support to run EV education and outreach activities in your community.

Many of these activities in the past have been public EV test drive events, community forums, the development of video content and the hosting of online webinars. Whichever education and outreach activity you propose to undertake in your application, we ask that you ensure safe COVID-19 practices. We have provided a list of ideas that may act as alternative ideas to in-person events and other gatherings (see Activities below).

Please note that all in-person events should take into account, and plan for the latest public health advice related to COVID-19 from the BC Centre for Disease Control and will require information to be provided about deadlines for cancelling venue bookings. Please, take a look at the application form for more details.

Applicants can apply for the following levels of funding:

  • Up to $5,000 to support EV outreach activities in their community. Those applicants who are new to the COIP, and can show how projects support furthering EV awareness and education within northern, rural/small towns, and Indigenous communities will be prioritized
  • Up to $10,000 for a campaign that will span across multiple communities. Multiple community campaign funding will only be offered for activities which serve multiple communities and therefore require additional expenses. Those applicants who are new to the COIP, and can show how projects support furthering EV awareness within northern, rural/small towns, and Indigenous communities will be prioritized

Successful applicants will also receive a digital Emotive Assets Kit, training, and limited staff support from Plug In BC.

Projects are expected to be completed by May 31, 2023.

Activities/Events Cancelled Due to Emergencies

If an activity or event is cancelled due to an emergency, the COIP recipient may either:

  • Submit a revised application for an alternative activity to be completed before May 31, 2023.

Or, the recipient may receive an extension for the same activity to be completed before December 31, 2023.

Activities for Community Outreach

The following suggestions are not exhaustive. The list is meant to provide you with ideas of activities that can be done will practicing safe social distancing. Feel free to include any of these in your application or send us something entirely new!

Plug In BC Support

Fraser Basin Council staff on the Plug In BC team are able to offer limited support via email or phone. Support includes advice on engagement activity/event logistics, local partner search, marketing and communications, connecting with Emotive ambassadors, and connecting with the Emotive Campaign Network to share success stories. Support will depend on staff availability and may be deferred to the Campaign Network or an Emotive Ambassador.

The Emotive Campaigns Network operates as a hub/network where communities can collaborate on best practices, challenges and activities in local and regional campaigns (find additional information in Appendix A of the program guide).


Applicant Eligibility

Eligible applicants include non-governmental organizations (NGOs), businesses, local governments, and Indigenous groups/organizations in British Columbia.

Applicants must meet the following Eligibility Criteria:

  1. Eligible applicants for general Emotive COIP funding include NGOs, businesses, local governments, and Indigenous groups/organizations in B.C.
  2. Activities must aim to raise awareness about EVs in B.C.

Terms and Conditions

  1. Applicant cannot profit financially from the Emotive brand.
  2. Promotion must be brand neutral with respect to vehicle makes and models.
  3. Organizational staff/members must review provided Emotive training materials (provided upon acceptance).
  4. Applicant must sign the Emotive Official Mark Consent Agreement.
  5. Applicant must have staff and volunteers sign the Emotive Photo Waiver (provided upon acceptance).
  6. Applicant must track the number of people engaged by each activity; and,
  7. After final activity, applicant must submit a post-activity/event report online (see program guide Appendix C – Final report questions).
  8. Emotive retains the ability to prioritize applications based on geographic reach in rural and northern communities.
  9. Emotive retains the ability to prioritize applications based on those who are new to the Emotive Campaign and have not received project funding under a prior COIP funding call.

Eligible Costs

Eligible costs are all direct costs properly and reasonably incurred in relation to the proposed project. Eligible costs include:

  1. Personnel: organizational staff time related to the Emotive project,
  2. Materials: signage, event stationery and cleaning/sanitization supplies, promotional items, posters/banners and brochures (printed materials must have Emotive branding and proofs must be provided before printing),
  3. Registration fees, event insurance and venue or equipment rental,
  4. Services: graphic design, audio/video, advertising, translation, event security and first aid, and,
  5. Travel/meals for event staff and volunteers.

Ineligible Costs

  1. Administrative overhead charges,
  2. Personnel costs not related to the Emotive project,
  3. Purchase of computers and software, phones or office equipment,
  4. GST, and,
  5. Alcohol.

Application Process

Application process to receive general Emotive COIP funding support:

  1. Review the Emotive Outreach Incentive Program guide
    1. Read carefully the eligibility, application and award process in this document.
  2. Review application questions and prepare a budget (see program guide Appendix B – Application questions).
  3. Submit your application and budget online through LimeSurvey. Applications for 2022 are now closed.

*We may continue a rolling intake after this date if funds remain.

There’s more

See more details and activity suggestions in the complete program guide. Send questions to Michael Stanyer, mstanyer@fraserbasin.ca, referencing COIP 2022 in the subject line.

Emotive is one of a suite of programs offered under the Province of BC’s CleanBC Go Electric Program. The Emotive program is funded through the Ministry of Energy, Mines and Low Carbon Innovation and is administered by the Fraser Basin Council Society.

For more information, please contact emotive@pluginbc.ca