Emotive Community Outreach Incentive Program

2024/25 Funding for electric vehicle outreach projects.

Applications for COIP funding are now closed. For updates, please subscribe to the Plug In BC newsletter, and follow Emotive on Facebook and Instagram.

Emotive Campaign

Emotive is a British Columbia (B.C.) wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) across the province. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities in B.C.

Funded by the Province of British Columbia, the Emotive Community Outreach Incentive Program (COIP) offers support and funding to B.C. communities, organizations, Indigenous communities, and local governments to assist them in delivering local/regional Emotive EV awareness campaigns. The intent of the COIP is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs in B.C. While EVs remain the primary focus of the COIP, other electric modes of transportation (e.g., e-bikes) can be included in COIP projects.

Funding for the COIP is provided by the Province of B.C.’s CleanBC Go Electric Program and is administered by Plug In BC (a program of the Fraser Basin Council Society). Additional information on the CleanBC Go Electric Program is available in the program guide (Appendix A).

Are You a New Applicant to the Community Outreach Incentive Program?

For 2024/2025, we are looking for project proposals from B.C. communities, organizations and local governments who have not participated in COIP projects in the past. The COIP will prioritize projects that can show support for furthering EV awareness within northern, rural/small towns, and Indigenous communities.

Northern communities include Dawson Creek, Fort Nelson, Fort St John, Prince George, Prince Rupert, Quesnel, Terrace and Williams Lake.

Rural/small towns or municipalities are those outside of larger urban centres. Generally, rural/small towns have a population of less than 10,000 people.

Program Scope

We recognize that communities face several different challenges and barriers when it comes to EV adoption and outreach. The Plug In BC team will provide tools, open source Emotive content, consultation, and training to assist successful applicants in their EV education and outreach efforts. The COIP’s desire is to develop capacity, identify local champions, and help to create a spark that will initiate sustainable, community-driven EV education and outreach efforts.

Community Outreach Incentive Program Support Options

The Emotive Assets Kit

The Emotive Assets Kit is offered as a digital and/or physical resource that includes limited printed collateral and various digital files branded with the Emotive logo that facilitate increased EV awareness (e.g., list of EVs available in B.C., FAQ document, incentive literature, etc.)

Interested parties can email Michael Stanyer at mstanyer@fraserbasin.ca to request an Assets Kit. This level of support does not require an application.

Funding Support

Apply for financial support to run EV education and outreach activities in your community.

Many of these activities in the past have been public EV test drive events, community forums, the development of video content, educational printed or online materials and the hosting of online webinars. We have provided a list of ideas that may act as alternative ideas to in-person events and other gatherings (see Activities below).

Applicants can apply for the following levels of funding:

• Up to $15,000 to support EV outreach activities in their community. Those applicants who are new to the COIP and can show how projects support furthering EV awareness and education within northern, rural/small towns, and Indigenous communities will be prioritized.
• Up to $20,000 for a campaign that will span across multiple communities. Multiple community campaign funding will only be offered for activities which serve multiple communities and therefore require additional expenses. Those applicants who are new to the COIP and can show how projects support furthering EV awareness within northern, rural/small towns, and Indigenous communities will be prioritized.

Successful applicants will also receive a digital Emotive Assets Kit, training, and limited staff support from Plug In BC.

Emotive Community Outreach Incentive Program funding can only be stacked with funding sources outside of the Provincial Government. However, it must be reported independently under the rules detailed in this guide. The Province reserves the right to not allow stacking with any particular program.

Projects must be completed by March 31, 2025. No extensions will be approved since this is the final round of funding for this initiative.

Activities/Events Cancelled Due to Emergencies

If an activity or event is cancelled due to an emergency, the COIP recipient may submit a revised application for an alternative activity or the same activity providing that the activity or event is completed by March 1, 2025, and that the final report is submitted to Plug In BC before March 31, 2025. If the COIP recipient is not able to complete the project prior to the March 31, 2025 deadline, they must return all funding that was initially awarded to Plug In BC.

Plug In BC Support

Fraser Basin Council (FBC) staff on the Plug In BC team are able to offer limited support via email or phone. Support includes advice on engagement activity/event logistics, local partner search, marketing and communications, connecting with Emotive ambassadors, and connecting with the Emotive Campaign Network to share success stories. Support will depend on staff availability and may be deferred to the Campaign Network or an Emotive Ambassador.

The Emotive Campaigns Network operates as a hub/network where communities can collaborate on best practices, challenges, and activities in local and regional campaigns. (Find additional information in Appendix A of the program guide)

Applicant Eligibility

Applicants must meet the following Eligibility Criteria:

1. Eligible applicants include NGOs, businesses, local governments, and Indigenous governments or organizations in B.C.
2. Activities must aim to raise awareness about EVs in B.C.

Terms and Conditions

1. Applicant cannot profit financially from the Emotive brand.
2. Promotion must be brand neutral with respect to vehicle makes and models.
3. Organizational staff/members must review provided Emotive training materials (provided upon acceptance).
4. Applicant must sign the Emotive Official Mark Consent Agreement.
5. Applicant must have staff and volunteers sign the Emotive Photo Waiver (provided upon acceptance).
6. Applicant must track the number of people engaged by each activity.
7. After final activity, applicant must submit a post-activity/event report online (see the program guide Appendix C – Final report questions).
8. Emotive retains the ability to prioritize applications based on geographic reach in rural and northern communities.

Eligible Costs

Eligible costs are all direct costs properly and reasonably incurred in relation to the proposed project. Eligible costs include:

1. Personnel: organizational staff time related to the Emotive project,
2. Materials: signage, event stationery and cleaning/sanitization supplies, promotional items, posters/banners, and brochures (printed materials must have Emotive branding and proofs must be provided before printing),
3. Registration fees, event insurance and venue or equipment rental,
4. Services: graphic design, audio/video, advertising, translation, event security and first aid, and,

Travel/meals for event staff and volunteers.

Ineligible Costs

1. Administrative overhead charges,
2. Personnel costs not related to the Emotive project,
3. Purchase of computers and software, phones, or office equipment,
4. GST, and,
5. Alcohol

Application Process

Application process to receive funding support:

1. Review the Emotive Outreach Incentive Program description on the Emotive website.
   1. Carefully read the eligibility, application, and award process in this document.
2. Review application questions and prepare a budget. See: Appendix B – Application Questions.
3. Submit your application and budget online through LimeSurvey

Applications will be open beginning on March 1 and will close on April 15, 2024, at 5:00pm

Award Process

Award incentive process to receive Funding Support:

1. Upon acceptance, applicants must submit the following documents, prior to the release of 75% of funds, via email:
   1. The Official Mark Consent Agreement (signed by applicant and partners).
   2. Contract (signed).
2. Successful Applicants are strongly recommended to join the Emotive Campaigns Network to collaborate on best practices, challenges, and activities in local and regional campaigns to deliver a more powerful province‐wide Emotive Program. Join by emailing Michael Stanyer, mstanyer@fraserbasin.ca.
3. Upon completion of the event/campaign work recipients must submit the following documents, prior to the release of the remaining 25% of funds:
   1. Post-activity/event/final report.
   2. Final budget including receipts.
   3. Photo waivers.
4. All final reports and backup information including receipts, photos, and other documentation must be submitted by March 31, 2025.

There’s more

See more details and activity suggestions in the complete program guide. Send questions to Michael Stanyer, mstanyer@fraserbasin.ca, referencing COIP 2024 in the subject line.

Emotive is one of a suite of programs offered under the Province of BC’s CleanBC Go Electric Program. The Emotive program is funded through the Ministry of Energy, Mines and Low Carbon Innovation and is administered by the Fraser Basin Council Society.

For more information, please contact emotive@pluginbc.ca