Electric Avenue at the 2023 Summer Cruise, Dawson Creek

Emotive is a platinum sponsor of the 2023 Mile Zero Cruisers‘ Summer Cruise in Dawson Creek, and will host the Electric Avenue part of the show. This section of the show will feature electric vehicle owners from BC and Alberta with their cars on display, plus EVs for test drives provided by OEMs/dealerships.

The show n’ shine takes place on July 9, 2023 in downtown Dawson Creek. This is the largest car show in Northern B.C. with 400+ custom cars on display and 10,000+ people in attendance. The event is organized by the Mile Zero Cruisers Car Club and the full event spans July 7-9 with the show n’ shine on Sunday, July 9.

For EV Owners with display vehicles

Emotive will reimburse registration fees for EV owners who want to attend and display their vehicles with us. We have limited spots so please:

  • Contact Michael Stanyer at the Fraser Basin Council to verify that a spot is still available. It’s best to contact Michael by email, but you can also phone. Email: mstanyer@fraserbasin.ca or call 604-488-5364.
  • Once your spot is verified by Michael, register your vehicle. See the online registration here. Please indicate that your vehicle is electric when you register. The show n’ shine is on Sunday, July 9, but Emotive will reimburse registration fees for the entire weekend. We hope that you can participate in all the events!
  • You will receive a reimbursement cheque after attending the Show n Shine.
  • Do you have a modified EV or an exciting new model to show? Please contact Michael to discuss additional support if you need to travel to the event.
Electric vehicles at the Summer Cruise, 2019

For OEMs/Dealerships

If you would like to get exposure for your vehicle but cannot send a staff person, we can potentially help you out! Our staff are travelling for this show, and we can arrange to pick-up and return a vehicle. We have made such arrangements with OEMs and dealerships in the past.

Please contact Michael Stanyer, Program Lead, Communications at the Fraser Basin Council, regarding test drive vehicles: mstanyer@fraserbasin.ca, 604-488-5364.

About Emotive

Emotive is a B.C. wide campaign to raise public awareness about plug-in electric vehicles. It is one of a suite of programs offered under the Province of B.C.’s CleanBC Go Electric Program. The Emotive campaign is funded through the Ministry of Energy, Mines and Low-Carbon Innovation and is administered by the Fraser Basin Council Society’s Plug In BC team.

The goal of the Emotive campaign is to inform the public about how FUN it is to drive an EV, without promoting one brand over another. Emotive works in collaboration with government, EV Ambassadors, and Community Partners.

Electric Avenue at the Mile Zero Cruisers Summer Cruise

When: Sunday, July 9, 2023 (the full Summer Cruise spans the entire weekend, July 7-9).

Where: Dawson Creek, B.C.

Contact: Michael Stanyer at Emotive / Fraser Basin Council, mstanyer@fraserbasin.ca, 604-488-5364.

Mile Zero Cruisers: https://www.milezerocruisers.com/

Emotive Website: https://www.emotivebc.ca/

Emotive Facebook: https://www.facebook.com/emotivebc

Emotive Instagram: https://www.instagram.com/emotivebc/