Electric vehicle outreach and education.

Emotive – the electric vehicle experience

Emotive is a B.C. wide outreach and awareness campaign that encourages the accelerated adoption of electric vehicles (EVs) in B.C. Emotive acts as a collaborative campaign with many implementation partners interested in EV education and outreach in communities across the province.

The goal of the Emotive campaign is to inform the public about how FUN it is to drive an EV, without promoting one brand over another. We hold electric test drives and demonstrations, make educational presentations, and share the juiciest EV news in BC.

Share EV knowledge in your community.

EV owners and drivers are a great source of knowledge and information. First-hand accounts of living electric are essential for communities to make the switch. The Emotive program encourages local champions to spread the EV love by accessing funding and other resources.

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Become an EV Ambassador

If you are an EV owner, or are passionate about EVs and want to help promote EVs in B.C., we encourage you to sign up to become an EV Ambassador. We’re always welcoming new Ambassadors to volunteer at events or share their EV stories with us through social media.

Community Outreach Incentive Program

The Emotive Community Outreach Incentive Program (COIP), funded by the Province of British Columbia, offers financial assistance to B.C. communities, organizations, and local governments to assist them in delivering local/regional Emotive electric vehicle (EV) awareness campaigns. The intent of the Program is to empower communities to deliver locally appropriate Emotive campaign activities that raise the awareness and profile of EVs.

Funding for the COIP is provided by the Government of B.C.’s CleanBC Go Electric Program and is administered by Plug In BC (a program of the Fraser Basin Council Society).

Hosting an Emotive EV activity is a fun way to engage communities in raising the awareness and profile of EVs in B.C. A successful Emotive activity could include: an Emotive info booth or table, ride and drive, EV 101 presentation, or making a video. Get creative and let us know how you can promote EVs in your community.

Outreach Materials

Any organization or local government can bring Emotive to their community. The Emotive Event Kit includes either digital and/or physical event material to equip you with some basic EV outreach materials.

Request a kit or inquire about Emotive by emailing Michael Stanyer, mstanyer@fraserbasin.ca.

Campaigns Network

The Emotive Campaigns Network provides a hub where communities can collaborate on how best to deliver local and regional electric vehicle outreach campaigns and discuss topics of interest to participants. The Campaign Network provides a place to generate ideas around materials, campaign or event tactics, learn about existing successful campaigns and EV outreach efforts, and share challenges and solutions.

If you would like to join the Emotive Campaigns Network and be informed of upcoming webinars, please contact Michael Stanyer, mstanyer@fraserbasin.ca.

Emotive is one of a suite of programs offered under the Province of BC’s CleanBC Go Electric Program. The Emotive program is funded through the Ministry of Energy, Mines and Low Carbon Innovation and is administered by the Fraser Basin Council Society.

For more information, please contact emotive@pluginbc.ca